The survival of businesses in the wholesale and retail sector is dependent on sales volumes. This requires a very strong relationship and close link between the manufacturers, suppliers and the retail businesses that eventually sell goods to consumers. The role of the Sales Representatives creates this close link and serves to build and maintain the required strong relationships without which the targeted sales volumes will not be realised.

The strategic nature of this occupation requires that Sales Representatives be thoroughly capacitated, not only in their sales abilities to achieve high sales volumes, but also in marketing and promotion skills to increase awareness of businesses that they represent together with their products and services.

This qualification will offer training aimed at developing well-rounded Sales Representatives who have been adequately capacitated to effectively fulfil this function thereby making a significant contribution towards the growth of the retail sector through the high sales volumes that they achieve.

This qualification is aimed at learners who may be new entrants and wish to pursue a career, as Sales Representatives, and those who are currently employed and wish to advance their careers, as Sales Representatives.